"Direct Fulfillment" is a doublespeak phrase... I just learned from the local AT&T store yesterday.
I hereby nominate it to stand alongside the best produced by JCHAO, EMTALA, and HIPAA as award winning, pricey, mindless drivel. It's much funnier when Monty Python does it as above.
Me: Hi, do you have the new I phone?
Sales Rep: We are doing 'direct fulfillment' with the new I phone!
Me: Super! Do you have one here today?
Sales Rep: Well we are doing 'direct fulfillment'.
Me: Well what exactly is that?
Sales Rep: It means you pay us today and we get the phone to you as soon as we can.
Me: How much did Satan get for your soul?
Sales Rep: One million dollars.
Me: He took a loss. SUPER! Bye bye now!
OKAY, COULDN'T RESIST POSTING MY FAVORITE MONTY PYHTHON SKETCH... ENJOY.